Resources

The Benefits of Conversational Marketing and Why You Need to Start Using it

marketing@optimy.ai (Optimy.ai) — Tue, 19 Jul 2022 19:17:49 GMT

Studies show that 51% of customers are more likely to buy products from a business with a live chat function. In fact, they don't just shop there more frequently--80% of customers said they're willing to pay more for the same items. Customers want the personalization that they'd get from talking to a store employee in person. Without it, they might as well be wandering through the store alone.

Live Shopping: the future of shopping experience

marketing@optimy.ai (Optimy.ai) — Fri, 08 Jul 2022 16:24:42 GMT

Engagement has surfaced as one of the biggest touch words of modern marketing and e-commerce. This new approach bases itself around the idea that the more a customer interacts with a brand organically, the more likely they are to purchase from, remember and recommend that brand. Engagement-based strategies may provide the opportunity to stand out from the crowd and convert customers by being more relatable, accessible and engaging and allowing users to see the product being used, touched and worn in real-time. This approach is leading to increased sales which is why it is taking the world by storm.

Top Tips to Improve Your Dealership Website's Calls to Action Conversion Rates

marketing@optimy.ai (Optimy.ai) — Fri, 08 Jul 2022 14:53:19 GMT

According to the 2019 Car Buyer Journey Study, 70% of car buyers say they’re more likely to buy from a dealership if they can start the process online. So, it makes sense that it is important for dealerships to put an emphasis on their online experience.

Testimonial: How Optimy Increased Conversion Rates for Ian Gray's Salmon Arm GM Dealership

marketing@optimy.ai (Optimy.ai) — Wed, 06 Jul 2022 16:19:13 GMT

Ian Gray, owner and GM of Salmon Arm GM in BC, talks about how Optimy has brought his dealership showroom experience online, improved his website conversion rates and increased leads for his dealership.

Forms Are Dead - Live Chat Is the New King of Conversions

marketing@optimy.ai (Optimy.ai) — Mon, 04 Jul 2022 21:27:13 GMT

Web forms used to be the standard in lead collection but overtime they’ve come to strike dread into the hearts of website browsers. Putting your information into a form can feel like a message in a bottle – unclear when or how you will get a response. Communication that only goes in one direction breaks down quickly. Entering your information into a form is now ubiquitous with never getting a response or, worst, getting spammed.

The Secret to Attracting Frontline Talent: Recruit with Live Chat

marketing@optimy.ai (Optimy.ai) — Mon, 04 Jul 2022 19:01:30 GMT

The Great Resignation, caused by COVID-19, has changed recruitment for frontline staff. The reality is that the demand for frontline staff is higher than the number of candidates available which means it’s harder than ever before to recruit for these integral roles. This is causing serious issues like high staff turnover and loss in revenue for many businesses.

To stay competitive, companies need to find ways to recruit more candidates. One tool that's changing the game for employers is live chat.

Download this free guide to learn how using live chat can help you hire better talent, faster than ever before.

Ways To Grow Your E-commerce Revenue That Is Not Influencer Marketing

marketing@optimy.ai (Optimy.ai) — Thu, 23 Jun 2022 16:22:54 GMT

Frustrated by influencer marketing? You’re not alone.

Influencer marketing can be costly and unreliable, but with more choices than ever, consumers need buying guidance and advice. Conversational marketing has the edge over influencer marketing for increased sales and client retention. Learn how conversational marketing is a more effective way to build loyalty and increase your sales.

The Risks of Using Chatbots for Marketing and How to Avoid Them

marketing@optimy.ai (Optimy.ai) — Fri, 10 Jun 2022 17:09:11 GMT

The Risks of Using Chatbots and How to Overcome Them

Developed in the late 1990s, chatbots (originally called "chatterbots") quickly became an online store's answer to providing immediate customer service. Initially, chatbots were welcomed by both e-commerce owners and online consumers. Early chatbot enthusiasts predicted people would one day be conversing with chatbots more than their family members!

How to Increase Online Automotive Lead Generation for Dealerships

marketing@optimy.ai (Optimy.ai) — Wed, 01 Jun 2022 14:13:57 GMT

70% of car buyers say they're more likely to buy from a dealership if they can start the process online.

Does Having Chat on your Website Affect Your Website Speed

marketing@optimy.ai (Optimy.ai) — Fri, 20 May 2022 19:57:30 GMT

So... your website speed is slow and someone (maybe your manager? maybe an SEO specialist?) has suggested it’s your chat widget that is the cause. We are here to break this down, debunk any myths, help you solve the problem and make you a Website Speed hero.